While driving in heavy tragic, smelled something burning, went to pull out of tragic and felt my [xxx] on fire, the heat seater burned a hole in the seat and melted seat cover to my pants causing much discomfort and ruined jeans. reported it to bmw and they offered to disconnect the electricity to the seat. not satisfied, not impressed. very dangerous. vehicle was on highway when incident happened. was lucky to get out of tragic to exit. while driving put my hand to feel problem and burned finger tip. information redacted pursuant to the freedom of information act (foia), 5 u.s.c. 552(b)(6).